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Sophistication and class is the core of Dennie Tan-Ruiz’s brand Helé which defines the style of forward-thinking Filipina women.

Helé is a womenswear label that celebrates a leisurable lifestyle. Collections are crafted to highlight flowing silhouettes and eyecatching colours that capture the beauty of the modern woman. In every piece, Helé provides a quick escape from a fast-paced lifestyle through chic, artisanal, and powerful items, which represent forward-thinking Filipina women.

Dennie Tan–Ruiz is the woman and mother behind Helé. She wanted to bring the combination of luxury womenswear and modern functionality into the local fashion scene. As the founder and creative director of the label, she oversees the design, selection of material, production, and the marketing of the company.

Our Principles. Our Philosophy.

We create products with passion, integrity, and commitment to quality. These values are the core of every decision we make.

+ Intentionally designed for every woman

Helé Clothing is dedicated to delivering effortless style that is rooted in versatility, comfort, and quality. Our collection of womenswear takes you from day to night, work to play.

+ Locally produced

All our products are proudly made in the Philippines. We work with local professional dressmakers to breathe new life to Dennie Tan-Ruiz’s chic and timeless designs.

+ Empowering the modern Filipina

Dennie Tan-Ruiz is passionate about celebrating the multifaceted spirit of the modern Filipina through creating a culture of empowerment. This is reflected through each of her bold yet elegant pieces.

Celebrate the Modern Filipina Lifestyle with Helé.

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